Start with a base audience, target location and minimum budget price, then broaden it by adding one category at a time. You can also create several ads with a cross promotion strategy targeting different audience groups related to your business goals. Monitor the ads and then pick one or two groups that have generated the […]

You should run your ad as long as it keeps converting or performing at the rate you want. Some people run the same ad for months and it still continues to perform. If you see the performance start to get worse over a period of days and don’t seem to be bouncing back then you […]

Facebook Ads and Google Ads are totally opposite in the way they target people. Google targets based on what people are typing in the search right that moment. Facebook targets based on interests that people have in their profile like pages the customer has liked, interests they may have added and demographics targeting dependent on […]

Yes, they absolutely do work.  But you have to keep in mind that you have the right objectives for your ads and that you are measuring the right things. Facebook has the most highly targeted audience, unique persuasive ads, & lowest cost per click advertising.