Why should anyone go for a digital marketing training course?

We believe every person/individual should take this training. If you want to build a career in digital marketing then this course is for you and if you are a business owner, then you can learn new ways to market your business and reach your target audience. An individual can take this course to enhance his/her […]

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Do you provide training material?

Yes, we do provide training material along with assignments. Apart from this, you get a demo as well as live projects to work on, links to important tools and training videos.

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How can you write effective marketing content?

Write a head-turning headline. The headline determines whether audiences will read the rest of your work.  Create a hook that grabs their attention. Do your research. Focus on a single purpose. Write in a unique voice. Optimize digital content. Add a skyscraper content to your work.

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How to write marketing blogs your clients will actually read?

Use creative sources to find relevant topics. Pay attention to performing types of blog posts. Align your tone to your target audience. Create compelling headlines. Highlight value propositions into your sub-headlines. Integrate user feedback into your content. Leverage on visual content.

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What are the duties of a content writer while working on a new project?

Complete writing web content of the projects, meeting deadlines and following content requirements in terms of style and project specifications. Revising content whenever customers or clients request changes. Helping create style guides or suggesting changes to ensure content is consistent and clear. Working with customers to define their content needs with 100% clarity. Conducting research […]

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What is content writing in digital marketing?

Digital content writing is the process of planning, creating, publishing and promoting digital content of all forms. Digital content writing is a multi-faceted process that requires a number of diverse skills to produce digital content that is engaging, relevant, SEO optimised and compatible with the latest trends & technology.

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How do I know what type of audience to choose for my product?

Start with a base audience, target location and minimum budget price, then broaden it by adding one category at a time. You can also create several ads with a cross promotion strategy targeting different audience groups related to your business goals. Monitor the ads and then pick one or two groups that have generated the […]

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How long should I run my Facebook Ad?

You should run your ad as long as it keeps converting or performing at the rate you want. Some people run the same ad for months and it still continues to perform. If you see the performance start to get worse over a period of days and don’t seem to be bouncing back then you […]

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Which one is better: Facebook Ads or Google Ads?

Facebook Ads and Google Ads are totally opposite in the way they target people. Google targets based on what people are typing in the search right that moment. Facebook targets based on interests that people have in their profile like pages the customer has liked, interests they may have added and demographics targeting dependent on […]

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Do Facebook Ads actually work?

Yes, they absolutely do work.  But you have to keep in mind that you have the right objectives for your ads and that you are measuring the right things. Facebook has the most highly targeted audience, unique persuasive ads, & lowest cost per click advertising.

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