What is content writing in digital marketing?

Digital content writing is the process of planning, creating, publishing and promoting digital content of all forms. Digital content writing is a multi-faceted process that requires a number of diverse skills to produce digital content that is engaging, relevant, SEO optimised and compatible with the latest trends & technology.

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How do I know what type of audience to choose for my product?

Start with a base audience, target location and minimum budget price, then broaden it by adding one category at a time. You can also create several ads with a cross promotion strategy targeting different audience groups related to your business goals. Monitor the ads and then pick one or two groups that have generated the […]

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How long should I run my Facebook Ad?

You should run your ad as long as it keeps converting or performing at the rate you want. Some people run the same ad for months and it still continues to perform. If you see the performance start to get worse over a period of days and don’t seem to be bouncing back then you […]

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Which one is better: Facebook Ads or Google Ads?

Facebook Ads and Google Ads are totally opposite in the way they target people. Google targets based on what people are typing in the search right that moment. Facebook targets based on interests that people have in their profile like pages the customer has liked, interests they may have added and demographics targeting dependent on […]

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Do Facebook Ads actually work?

Yes, they absolutely do work.  But you have to keep in mind that you have the right objectives for your ads and that you are measuring the right things. Facebook has the most highly targeted audience, unique persuasive ads, & lowest cost per click advertising.

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What is the role of an agency in eCommerce Marketing?

A digital marketing agency is an external team that partners with your eCommerce business to solve complex problems and help you achieve your goals. Agencies often achieve this through strategic use of creative, technology and marketing services.

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Why is Amazon in the first place especially in India?

Amazon is a great platform to promote all products online with organic & paid ads by reaching out to Billions of people in India. They do their own promotion – digital, ATL, BTL. Platform is ready for the sales & conversions with the product’s branding & creatives successfully. Secure & trusted platform.

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What are the benefits of eCommerce marketing on Amazon?

By going for a custom amazon webstore, ecommerce businesses can expect maximum sales of products as it offers multiple benefits like huge reach, easy site conservations, flexible promotion, and scalability, worldwide acknowledgement of your products, easy checkouts, safe billing options, and many more.

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