Design exploration, idealization & information architecture, user interface design, feedback and testing & evaluation

To create websites that your users will enjoy, you must first understand what each stage of the web design process entails. A well-structured web design process can not only aid in the creation of user-friendly products but can also improve collaboration between you and your design team.

As a result, the web design process is divided into five major stages: Design exploration, idealization and information architecture, user interface design, feedback, and testing & evaluation after launch. Let’s dig a little deeper into what each phase entails and what deliverables you’ll receive.

Phase 1: Design Exploration

What is it, exactly?

Defining the project is the first step in design exploration. Our web design company and business analyst hold a kick-off meeting and other activities throughout this phase to identify current problems and solutions in your sector, establish your product’s unique value proposition, and learn about your client segments. Our business analyst creates a scope of work based on the client’s information to validate your business plan and eliminate risks.

This is where we begin the process, by gaining a thorough understanding of your business concept, values, and objectives. Within our team, we hold a series of workshops to establish the project’s major criteria and develop a project plan based on the company’s goals and demands. Our team moves to the Analysis & Research stage after all stakeholders have accepted a project plan and associated paperwork.

Our business analyst and a UI/UX designer conduct the following steps at this stage to confirm that your product is viable and has a competitive advantage:

• Examine the project’s requirements.
• Define your target market.
• Examine the market and the competition.
• Investigate your competitors’ user experience.
• Best practices in research design

What is the significance of Design Exploration?

• Assisting you in comprehending the core challenge that a design must tackle
• Aligning project objectives with the requirements of all stakeholders
• Assisting in development
• Increasing the team’s trust
• Identifying significant risks and assumptions

What do you end up with?

The following deliverables are obtained as a result of Design Exploration:

• A communication strategy has been established.
• The value chain that has been defined
• List of features and their descriptions
• Examination of current functionality

Phase 2: Ideation, Information Architecture, and Prototyping

What is it, exactly?

Designers are now ready to generate ideas and turn them into prototypes. We develop as many design options as possible based on our study findings in order to choose the best.

During this phase, we create navigation labels, create a site map, and define clear design taxonomy. Our designer creates wireframes and prototypes based on the site map. Wireframes are visuals and a prototype is a representation of the product’s design. Wireframes and prototypes are important components of any website because they allow you to see how it will be organized and functioned.

What is the significance of Information Architecture (IA)?

The significance of Information Architecture cannot be overstated. Proper IA aids in the avoidance of navigation and usability issues, as well as the maintenance of product consistency. A properly structured and search engine optimized IA ensures the long-term success of a product. Other advantages of IA for businesses include:

• Improved understanding of the context of existing content
• Reduced production costs as a result of increased content reusability
• Processes for web design have been simplified.
• More opportunities to enter new markets

What results do you get?

Our Information Architecture service will provide you with the following deliverables:

• Inventory of content
• Sitemap Suggestion
• The flow of users
• Prototypes and wireframes

Phase 3: Designing a User Interface

What is it, exactly?

The creation of visual components of a website is the focus of user interface (UI) design. A well-designed user interface is not only visually appealing; it also has a significant impact on user acquisition and retention. Our user interface design solutions help you establish your brand identity and make your product stand out. The UI design process looks like this:

• We begin the user interface design process by determining the visual direction and layout. Our UI/UX designer decides on a preliminary product structure and guidelines to follow.
• Following that, we conduct a series of discussions about our queries with you to develop a visual language tailored to your company’s needs.
• Our designer will produce mockups and any other images needed for the visual language based on this information. In addition, the UI designer will build a reference guide and a thorough style for the project, allowing us to accelerate production while maintaining visual consistency.

What is the significance of user interface design?

The user interface (UI) of any digital product is critical because it attracts users’ attention and keeps them engaged with your website or app. An excellent user interface should be responsive and efficient in addition to being visually appealing.

If a product’s interface is appealing, it has a significantly better chance of converting visitors into paying customers. The ideal user interface, in our opinion, is a combination of information architecture, visual design, and interaction design.

What do you end up with?

We provide the following during the UI design phase:

• Mockups for all screen sizes
• Prototypes that are interactive
• Graphical user interface assets (icons, banners, patterns)
• Illustrations
• Assets for animation and interaction
• Specifications for design (style guide, UI kit)

Phase 4: Customers feedback should be valuable

It’s tempting to get carried away with the anticipation of seeing the web design take shape. After all, aside from the launch, this is the most exciting part that has faith in the site design feedback process: imagining the endless possibilities for your project. 

Despite being part of your branding, some fonts, colors, or patterns may not function well together on the web. Not everything can be displayed “above the fold.”

The user can become confused and overwhelmed if there is too much clutter. The key to a strong user interface design is to ensure that each page focuses on only a few critical interactions. Remove everything that gets in the way of your message and prevents the user from performing what they want to do, such as irrelevant graphics or content, meaningless flourishes, and overly decorative interactions.

Phase 5: Evaluation and testing

We pay special attention to numerous testing in the final stages of the web design process. When the product’s entire design is complete, it’s time to ensure that it functions well and as planned.

A UI/UX designer and QA specialist test the product at this stage to identify any inconsistencies or defects and provide feedback. Furthermore, we undertake user testing and collect data from these tests in order to better understand how people engage with the product/services. We use this data to start fresh iterations and make the necessary fixes if there are any irregularities in user behavior.

Lastly:

You now have a better understanding of what goes on behind the scenes, which includes extensive preparatory research and ongoing testing, enabling us to create bespoke solutions that address all design requirements.

Zeal Digitech strives to inspire you from the most respected experts, who can advise you based on your business needs. Contact our team for more details about the Web Design & Development Services, you can email us at zealdigitech@gmail.com.