Digital marketing offers different methods for constructing communication with the users: social media, emails, search engines, SMS,web push notifications, etc. Facebook marketing simply defines creating—and actively using—a Facebook page as a communications medium to keep contact with and attract users. Facebook actively provides for this, allowing users to generate individual profiles or business pages for companies, organizations, or any other group attempting to build a fan base for a product, service, or brand.

Facebook ads are paid messages from businesses and targeted to users based on their location, demographic, and profile information. Advertisers create different types of campaigns that have a specific target,  to attract people to your product and services, so that you achieve your set of goals.

Benefits of Facebook advertising services

Facebook advertising services can benefit you in the following ways:

•  These ads remember viewers of your products and expand the probability of a website visitor returning to your website to buy something. 
•  Ads can appear in News Feed on desktop, News Feed on mobile and in the Right Column  of facebook on desktop, so that user can find easily your website.
• Psychographic goals.
• Interact with a wide audience.
• Presently , most people spend their time on facebook i.e. the easiest way to interact with people. 

How does Facebook Advertising work?

When discussing Facebook advertising, we need to go beyond the visual and the copy that make up the ad creative, innovative and consider the following aspects:

Sign in Facebook Ads Manager and select the Campaigns tab, after then click Create to get started with a trendy Facebook ad campaign.

1. Set your objective
2. Put a name for your campaign. 
3. Set your bidding, budget and schedule. 
4. Target a gathering of spectators. 
5. Set location targeting.
6. Pick out your Facebook ad placements. 
7. Select brand safety and cost controls. 
8. Generate your ad
9. Publish it.

Types of Facebook ads

Image ads

Image ads are the best system or method to get started with Facebook paid marketing. We can create one with just a few clicks by improve an existing post with an image from your Facebook Page.

These ads may be easy and simple, but it doesn’t mean they have to be boring.

Video ads

These ads can run in the News, Feed and Stories, or they can appear as in stream ads in longer Facebook videos. Video ads can show your squad or your product in steps, like this expeditious demo video ad from Abeego. Video ads can also take a more creative, innovative and interesting approach, just like image ads.

Video ads don’t need to use feature film video flicks. You can also make GIFs like graphics or other animation to attract attention or to explain your proposal.

Carousel ads

A carousel ad uses images or videos up to 10, to showcase your product or service.

You can use this format to culmination different types of benefits of one product, many different products or even use all the pictures at the same time to create one large prospect image.

Each picture or video can have its own link. In the ad below, every “Shop Now” the button goes directly to the sales page for the plant in the accompanying photo.

Collection ads

These types of Facebook paid ads, which are offered only for mobile devices, allow you to showcase 10 images or videos that consumers can click to buy a product or service.

Collection ads pair with Instant Experiences and allow people to buy your products, services or brand without ever leaving Facebook. And this makes the easiest mode of online shopping for customers.

The main image or video can do much more than showcase a single product or service. For example

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Instant Experience 

This is a entire-screen experience that opens after someone taps your ad on a gadget. You can generate an Instant Experience to visually culminate your brand or products and services. Instant Experience is very useful to snare the attention of your audience.

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 Generate your Own Best Facebook Ad Examples:

Feeling inspired? Check out how to start your oun Facebook ads with us.And if you want to see some best results like the ones from our Facebook online advertising company ads,know more about how we can help; you improve your overall ROI – Zeal Digitech.