During this Covid19 pandemic, Facebook advertising is the best way to connect businesses with your target audience. Facebook ads are all about getting your message in front of the right segment of people.

In this Facebook ads guide, we’ll walk you between everything you need to know, from arranging your first ads to developing advanced campaign strategies.

Steps to Start with Facebook Advertising

Step 1. Choose your Objective

Lead generation: Get new prospects into your sales 

• Video views: reach  more people to watch your videos
• Messages inspire people to contact your business use of Facebook Messenger.

Step 2. Name your Campaign and Ad Set

Name your Facebook ad campaign and declare whether your ad fits into any special categories like travel, finance, eCommerce, food or hospitality.

Step 3. Set your Budget and Schedule

When you create an ad for your viewers you never spend more than the budget you set.

 You’ll never spend more than the cost you set.

 Step 4. Target your users 

Scroll to bottom to start building the target audience for your ads.

Step 5. Choose your Facebook ad placements

Scroll to the bottom to choose where your ads will appear. If you’re new to Facebook advertising, the easy choice is to use Automatic Placements.

Step 6. Set brand safety and price controls

Scroll to the bottom to the Brand Safety part to exclude any types of content that would be inappropriate to appear with your ads

Step 7. Create your ad

If you want to get the best output it’s important to understand the different Facebook ad types and targeting options before you dive in First choose your ad sequence then enter the message and media components for your ads The formats accessible  will vary based on the campaign objective you specify back at the beginning of this process.

Types of Facebook ads

• Facebook Image ads
• We suggest using image ads for your business.
• Facebook Video ads
• Adding change to your ads can make them more eye-catching in News Feed.
• Facebook Carousel ads
• Carousel ads flash up to ten images or videos in a single ad, each with its own link.

Facebook Instant Experience ads

Recent Experience is a full-screen experience that opens after someone taps your ad on a mobile app .Generate an Instant Experience to optically highlight your brand, products or services.

Facebook Collection ads

The collection form t benefits  multiple products and opens as an Instant Experience when someone relates with it. Your users can discover, browse and buy products from their phones in a visual and immersive way.

Facebook advertising prices
Facebook advertising price. Facebook Ad prices Will Continue to Rise

• Timing: The month, day and even hour can affect ad price
• Bidding strategy: either you choose the lowest cost or a specific bid cap.
• Ad placement: Higher-competition spots price more.
• Ad importance : Low scores for your ad’s engagement ranking, quality ranking or conversion ranking can raise prices
• Target users Higher competition audience price more

5. Tips for running Facebook ads

1. Don’t neglect higher funnel marketing

2. Use the Facebook Pixel—and get organize for changes

3. Experiment with ad frequency

4. Test each thing

5. Trace and optimize performance

Facebook Paid Advertising plan and Trends 2021

1: Change proven piece off fulfilled into a video or image ad

2: Direct selling

3:  Idea beyond the web

4: Facebook Ad prices Will Be Unpredictable

5:  Facebook Ad Formats Will Continue to Evolve

Why you should go for FB advertising

Facebook advertising is an essential way to reach social media. In addition, Facebook ads play an essential role in your overall message by increasing awareness for your brand attracting leads and sometimes even converting users into customers to generate ROI. Reach us and Try it today.